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    Moderating groupthink in focus group discussions: Strengthening trustworthiness and transferability of the study

     
     
         
    ISSN: 2195-1381

    Publisher: author   

Moderating groupthink in focus group discussions: Strengthening trustworthiness and transferability of the study

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Abstract The efficiency and trustworthiness of focus groups as a method of collecting qualitative data is looked at closely by examining how the phenomenon of groupthink can negatively affect collected data, thereby bringing its trustworthiness into question. The purpose of this article is to clarify how focus groups should be prepared, organised, and conducted using our experiences. There is limited literature on groupthink within a focus group discussion in a qualitative research setting. There is more available literature in terms of decision-making within an organisational context. Three focus groups were convened: each with a minimum of eight participants. During the focus group sessions, the researchers observed how the need for cohesiveness in a focus group could affect the findings in comparison to other approaches to data collection. The study findings indicate that groupthink within a focus group can either be positive or negative, d...

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