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Commercialads Prerared Forthe Covid-19 Outbreak A Review On
ISSN: 2791 - 6014
Publisher: author
Commercialads Prerared Forthe Covid-19 Outbreak A Review On
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 2
Article Operation Score: 3
Article Articles Score: 2
Article Accessibility Score: 2
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International Category Code (ICC):
ICC-0202
Publisher: Journal Of Turkey Media Academy Onur TaydaÅŸ
International Journal Address (IAA):
IAA.ZONE/279187306014
eISSN
:
2791 - 6014
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ISSN Validator
Abstract
Currently, crses come to the medan at frequentntervals and n such a way thatthey affect theentreworld. These crses affect both membersofsocety and firms. In orderto reducethempactof the crss and ensure the contnuty ofconsumpton,companes have started to changether communcaton patterns and rhetorc n ther advertsng. One ofthese crses thathaschangedhasbeen the covd-19 epdemc,whch appeared n Chna n January2020 andaffected the entre world. Wth the epdemc, people's daly routnes and forms of consumptonhave changed. In addton,commercal companes have started to publsh advertsements that theyassocate wth the epdemc n order to mantan consumpton, remnd themselvesoftheconsumer audence and ncrease ther prestge by ensurng the contnuty of producton. Howcommercal firms advertse to nfluence consumer audences by changng ther advertsngstrateges and communcaton methods n the Covd-19 epdemc s a problemof the study.Commercal firms to revealchangng patterns o...
