×
Suggest this Article to:
TOP INDEXERS
Public Article
-
verified
Experience Economy: Sports Brand and Television
ISSN: 2603 - 3801
Publisher: author
Experience Economy: Sports Brand and Television
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 2
Article Articles Score: 2
Article Accessibility Score: 2
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0202
Publisher: 21st Century Media And Communications St. Cyril And St. Me..
International Journal Address (IAA):
IAA.ZONE/260374923801
eISSN
:
2603 - 3801
VALID
ISSN Validator
Abstract
The main focus of the article is the „La Liga Santander†sports brand. The author examines how this particular brand takes the form of a performance in TV (sports channels), and how it achieves this through Experience economy. The text analyzes various instances of TV channels that display what their brand history and traditions are, and how the brand has earned people’s loyalty.
