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Emotional Branding in the Labyrinth of the Post-Truth
ISSN: 2603 - 3801
Publisher: author
Emotional Branding in the Labyrinth of the Post-Truth
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 3
Article Operation Score: 2
Article Articles Score: 2
Article Accessibility Score: 3
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International Category Code (ICC):
ICC-0202
Publisher: 21st Century Media And Communications St. Cyril And St. Me..
International Journal Address (IAA):
IAA.ZONE/260368903801
eISSN
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2603 - 3801
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Abstract
Post-truth and emotional branding are constantly criticized, the main argument being the creation of emotional pressure in the decision-making process. This is also cited as a prerequisite for fake news, rumours, political lies etc. Can we get out of this frame and look for new intersections of post-truth and emotional branding? Perhaps this would be a way of humanizing post-truth for the benefit of society and reducing brand populism.
