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PR and Their Place in Integrated Communications
ISSN: 2603 - 3801
Publisher: author
PR and Their Place in Integrated Communications
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 3
Article Operation Score: 3
Article Articles Score: 3
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0202
Publisher: 21st Century Media And Communications St. Cyril And St. Me..
International Journal Address (IAA):
IAA.ZONE/260368863801
eISSN
:
2603 - 3801
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Abstract
The conception of integrated communications (IC) gained popularity in the late 90s of last century. The aim of the IC is so to use the advantages of the elements that compose it – PR, media, Internet, etc., as to compensate for the deficiencies of the other.
