Public Article
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Relationship Management in Online Political Communications
ISSN: 2603 - 3801Publisher: author   
Relationship Management in Online Political Communications
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 2
Article Operation Score: 3
Article Articles Score: 2
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0202
Publisher: 21st Century Media And Communications St. Cyril And St. Me..
International Journal Address (IAA):
IAA.ZONE/260368703801
eISSN
:
2603 - 3801
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ISSN Validator
Abstract
The paper discusses the communication features of the web and the opportunities for strategic management in online political communications. It focuses on the role of “The network of relations“ and the mechanisms of functioning of the brand narrative as a consumer-centered process