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Efficiency of PR in Terms of Sales. Advertorials
ISSN: 2603 - 3801
Publisher: author
Efficiency of PR in Terms of Sales. Advertorials
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 2
Article Operation Score: 3
Article Articles Score: 2
Article Accessibility Score: 2
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0202
Publisher: St. Cyril And St. Methodius University Press
International Journal Address (IAA):
IAA.ZONE/2603118213801
eISSN
:
2603 - 3801
VALID
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Abstract
The current text focuses on the need to reconsider the understanding of the efficiency of PR activities and to include the impact on sales in it. It is considered that the current situation in the publicity sphere worldwide is very dynamic and specific, and therefore this development enlarges the opportunities. Bearing in mind more direct contact, the efficiency in terms of sales should not be neglected. In this situation, the understanding and the role of advertorials as a communication tool can be reconsidered as well.
