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Trust as a Determinant of Success in Public Diplomacy
ISSN: 2603 - 3801
Publisher: author
Trust as a Determinant of Success in Public Diplomacy
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 2
Article Operation Score: 3
Article Articles Score: 3
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0202
Publisher: St. Cyril And St. Methodius University Press
International Journal Address (IAA):
IAA.ZONE/2603118173801
eISSN
:
2603 - 3801
VALID
ISSN Validator
Abstract
The article investigates the concept of trust as a factor for success in public diplomacy initiatives. It explores the field through the theoretical frame of persuasive communication. First, the evolution and connotations of the term trust are examined through a broad theoretical review. Subsequently, the applications and the meaning of the phenomenon in the field of public diplomacy are analyzed. The article probes into an academic debate which has been mostly neglected by the Bulgarian scientific community. It relates to increasing the effectiveness of diplomatic actions in the public sphere by strengthening the trust in the legitimate communicator. The presented theoretical perspectives can be relevant to researchers and practitioners alike.
