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The Modern (Il)Literacy of Society as a Main Factor for its Taming
ISSN: 2367 - 8585
Publisher: author
The Modern (Il)Literacy of Society as a Main Factor for its Taming
Indexed in
Languages and Literatures
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 3
Article Operation Score: 3
Article Articles Score: 2
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0902
Publisher: Proglas St. Cyril And St. Methodius University Press
International Journal Address (IAA):
IAA.ZONE/236761858585
eISSN
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2367 - 8585
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Abstract
This article argues that the history of mass media is actually the history of the technology for the manipulation of a society’s psyche. The main focus is on the opportunities for technical and media middlemen to launch certain messages and insinuations among the illiterate and docile masses, serving the interests of ‘the special class’ (Walter Lippmann). The analysis also takes into account ‘obsolete’ media attempts at professional ‘emancipation’ in their bid to preserve their market value against the challenges of a competitive environment.
