Public Article
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Linguistic and cultural study of the language of advertising (on the material of the English and Karakalpak languages)
ISSN: 2181 - 4570Publisher: author   
Linguistic and cultural study of the language of advertising (on the material of the English and Karakalpak languages)
Indexed in
Languages and Literatures
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 2
Article Articles Score: 3
Article Accessibility Score: 2
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International Category Code (ICC):
ICC-0902
Publisher: Research Science And Innovation House
International Journal Address (IAA):
IAA.ZONE/2181398364570
eISSN
:
2181 - 4570
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Abstract
Translation of advertising today is singled out as a completely separate area of translator's activity, which requires from a specialist not only an ideal knowledge of the stylistic subtleties and cultural nuances of Karakalpak and English languages, but also a clear understanding of the consumers' psychology.