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THE STUDY OF E-COMMERCE SERVICE SYSTEMS IN GLOBAL VIRAL MARKETING STRATEGY
ISSN: 0976 - 6421
Publisher: author
THE STUDY OF E-COMMERCE SERVICE SYSTEMS IN GLOBAL VIRAL MARKETING STRATEGY
Indexed in
Business and Management
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 2
Article Articles Score: 2
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0502
Publisher: International Journal Of Marketing And Human Resource Mana..
International Journal Address (IAA):
IAA.ZONE/097637996421
eISSN
:
0976 - 6421
VALID
ISSN Validator
Abstract
This paper reports development of a longitudinal explorating study on the provision of highly accessible and integrative electronic service on viral marketing , usually delivered through wordof-mouth or even enhanced by the network effects of the Internet and it is seen as a marketing "strategy", encouraging people to pass along a marketing passage voluntarily. Viral marketing is about marketing techniques that are meant to increase brand awareness, on the basis of preexisting social networks. It works by means of self-replicating viral processes, which might prove (in a more metaphorical way) similar to the spread of pathological viruses. This paper discusses how viral marketing spreads rapidly with a zero cost technique of social network and the significance of employing e-commerce strategy to it.The basic characteristics includes effortless transfer to others , Scales easily from small to very large ,Exploits common motivations and...
