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CUSTOMER PERCEPTION WITH MOTOR CYCLES
ISSN: 0976 - 6421
Publisher: author
CUSTOMER PERCEPTION WITH MOTOR CYCLES
Indexed in
Business and Management
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 3
Article Articles Score: 3
Article Accessibility Score: 3
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International Category Code (ICC):
ICC-0502
Publisher: International Journal Of Marketing And Human Resource Mana..
International Journal Address (IAA):
IAA.ZONE/097637966421
eISSN
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0976 - 6421
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Abstract
This project is a study on customer’s perception of Hero Honda motorcycles compared to TVS and Bajaj. The objective of this study is to understand about the customer perception towards Hero Honda, Vs TVS and Bajaj motorcycles and to analyze the reasons customers opt for a particular brand. The study was conducted at Southern Auto Centre (SAC), one of the oldest and fastest growing Hero Honda authorised dealer in Chennai. A questionnaire was prepared containing appropriate questions and was distributed to about 300 respondents. The tools used for the study were Chi – square, ANOVA, percentage analysis and weighted average method. According to latest available SIAM figures, Hero Honda controls almost 48% of the two-wheeler market, followed by Bajaj with about 20% and TVS Motor at close to 17% share. So this study focuses on customers’ perception towards the three major players in the market.
