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HUMAN RESOURCE BRANDING- ITS ANALYTICAL STUDY ON THE INDIAN ORGANIZATIONS
ISSN: 0976 - 6421
Publisher: author
HUMAN RESOURCE BRANDING- ITS ANALYTICAL STUDY ON THE INDIAN ORGANIZATIONS
Indexed in
Business and Management
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 3
Article Operation Score: 2
Article Articles Score: 3
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0502
Publisher: International Journal Of Marketing And Human Resource Mana..
International Journal Address (IAA):
IAA.ZONE/097637956421
eISSN
:
0976 - 6421
VALID
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Abstract
Human Resource is increasingly receiving attention as critical strategic partner, assuming stunningly different, far reaching transformational roles and responsibilities. Human asset is having most important priority in the organization and it integrates all human resource policies and programmes the frame – work of the company strategy. Human resources help in transforming the lifeless factors of production into useful products. It is endowing products and services with the power of the brand. Branding involves creating mental structure and helping consumer organize their knowledge about product and services in a way that clarifies their decision making and in the process provides value to the firm
