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AN ANALYTICAL DEDUCTION OF AN OUTPUT DRIVEN FRAMEWORK BETWEEN MARKETING AND TWEENS
ISSN: 0976 - 6421
Publisher: author
AN ANALYTICAL DEDUCTION OF AN OUTPUT DRIVEN FRAMEWORK BETWEEN MARKETING AND TWEENS
Indexed in
Business and Management
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 3
Article Operation Score: 3
Article Articles Score: 3
Article Accessibility Score: 2
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0502
Publisher: International Journal Of Marketing And Human Resource Mana..
International Journal Address (IAA):
IAA.ZONE/097637926421
eISSN
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0976 - 6421
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Abstract
One revolutionary recent development in advertising to kids has been the defining of a "tween" market (ages 8 to 12). No longer little children, and not yet teens, tweens are starting to develop their sense of identity and are anxious to cultivate a sophisticated self-image. And marketers are discovering there's lots of money to be made by treating tweens like teenagers. The marketing industry is forcing tweens to grow up quickly. Industry research reveals that children 11 and older don't consider themselves children anymore. A 2000 report from the Federal Trade Commission in the U.S. revealed how Hollywood routinely recruits tweens (some as young as nine) to evaluate its story concepts, commercials, theatrical trailers and rough cuts for R-rated movies. By treating pre-adolescents as independent, mature consumers, marketers have been very successful in removing the gatekeepers (parents) from the picture—leaving tweens vulnerable to...
