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Public Article
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verified
WOMEN
ISSN: 2277 - 7601
Publisher: author
WOMEN
Indexed in
Agriculture and Food Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 2
Article Operation Score: 2
Article Articles Score: 3
Article Accessibility Score: 2
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0202
Publisher: Kiran Abasaheb More
International Journal Address (IAA):
IAA.ZONE/2277392667601
eISSN
:
2277 - 7601
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ISSN Validator
Abstract
Mass media is resourceful instrument which informs, persuades and influences the behaviour of its audience, readers and general public towards any sensitive issue. Print media is widely accepted in India. There are a number of presses at every level, from national, regional to local level. Readership survey benefits press to know the preference and reading behavior of readers by assessing reading frequency, reading pattern and reading response which is otherwise hard to measure. The study was carried out in Hisar city of Haryana state; fifty working women were selected randomly. An interview schedule was prepared which had sections to analyze the personal profile of respondents, measure their recall ability and another to measure their readership behaviour. Reading behaviour of majority of respondents was high (40%) followed by medium (32%) and low (28%). Education of respondents was significant with reading behaviour at 5 % level of ...
