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ANALYSIS OF THE MARKETING COST, MARKETING EFFICIENCY AND CONSTRAINTS IN PRODUCTION AND MARKETING OF KATARNI PADDY IN T...
ISSN: 2277 - 7601
Publisher: author
ANALYSIS OF THE MARKETING COST, MARKETING EFFICIENCY AND CONSTRAINTS IN PRODUCTION AND MARKETING OF KATARNI PADDY IN T...
Indexed in
Agriculture and Food Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 3
Article Articles Score: 2
Article Accessibility Score: 2
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0202
Publisher: Ka More
International Journal Address (IAA):
IAA.ZONE/2277385227601
eISSN
:
2277 - 7601
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Abstract
An investigation was done to work out the marketing efficiency of marketing channel and to identify the constraints faced by farmers inproduction and marketing of Katarni paddy in the Banka district of Bihar. On an average it was seen that more the middlemen less themarketing efficiency of the marketing channel. Highest marketing efficiency was seen in direct selling of produce to the consumer. In attemptto identify constraints faced by the farmers in production it was found that major problem was the unavailability of labours at the peak periodfollowed by high cost of labours. It was mainly due to shift of labours to different places in search of jobs and income in fallow times. While inattempt to study the problems faced by farmers in marketing of katarni paddy it was evident that delay in cash payments by the middlemen wasthe first problem followed by market being far away from home forcing farmers to go through middlemen which bri...
