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Proceedings of the Marketing Spring Colloquy
ISSN: 2490 - 4376
Publisher: publisher
Proceedings of the Marketing Spring Colloquy
Indexed in
Business and Management
ASI-FACTOR
1.3
Journal Basics Score: 2
Journal Transparency Score: 3
Journal Operation Score: 2
Journal Articles Score: 3
Journal Accessibility Score: 3
SUBMIT ARTICLE ASK QUESTION
International Category Code (ICC):
ICC-0502
Publisher: Unité De Recherche Et D'applications En Marketing (uram)
Publication Center:
International Journal Address (IJA):
IJA.ZONE/249031514376
eISSN
:
2490 - 4376
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Scope
The MSC-URAM covers comprehensively the frontier of trends in Marketing. The aim of MSC-URAM is to contribute to advancing knowledge and understanding of both theory and practice in Marketing.We encourage a wide range of submissions, including, but not limited to:AdvertisingBrands and Brand EquityCompetitionConsumer BehaviorCustomer Relationships and ExperiencesDistribution Channels/RetailingGlobal MarketingInnovationPricing and PromotionsProduct and Service ManagementResearch Methods and ToolsRole of Marketing/Market OrientationSalesSocial NetworksMarketing CommunicationsMarketing Decision SupportMarkets and Marketing Strategy
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