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International Journal of Marketing and Business Communication
ISSN: 2277 - 484X
Publisher: publisher
International Journal of Marketing and Business Communication
Indexed in
Business and Management
ASI-FACTOR
1.3
Journal Basics Score: 2
Journal Transparency Score: 2
Journal Operation Score: 3
Journal Articles Score: 3
Journal Accessibility Score: 2
SUBMIT ARTICLE ASK QUESTION
International Category Code (ICC):
ICC-0502
Publisher: Publishing India Group
Publication Center:
International Journal Address (IJA):
IJA.ZONE/22772804484X
eISSN
:
2277 - 484X
VALID
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Scope
(The) International Journal of Marketing & Business Communication" (IJMBC) tends to develop, promote, coordinate and disseminate the original developments and practices within the field area of marketing, business communication & related subject areas. Journal aims to help professionals working in the field, academicians and policy-makers to contribute, to disseminate research, and to learn from each other's work. Journal covers all niche segments relating to the Marketing.Key Areas / Scope of JournalAlthough the possible set of topics for the journal is large and we encourage submission on any area within the scope of Marketing and Business Communication, the following sub-areas are particularly suitable (but not exhaustive):Marketing & PlanningMarketing needs & financeAccounting & marketingEntrepreneurship marketingOrganisation behaviour and marketingPolicy, Pricing and marketingCorporate communicationsCommunicat...
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