Journal of Modern Marketing Research

Publisher: Design for Scientific Renaissance

ISSN: 2231-9131




JMMR aims at rapid publication of concise research papers of a broad interest in marketing fields. Subject areas include all the current fields of interest represented by the Committees of the Design Scientific Renaissance. JMMR welcomes papers and articles in marketing fields, including but not limited to the following:

  • Consumer behavior
  • CRM
  • Customer Knowledge Management
  • Advertising economies
  • Consumer modeling
  • Marketing research
  • Interactive marketing
  • Internal marketing
  • Social issues in marketing
  • Ethical marketing
  • Services marketing
  • Sport marketing
  • Vacation marketing
  • Pharmaceutical marketing
  • Strategies in marketing
  • Marketing thoughts
  • Retailing and Wholesaling
  • E-marketing
  • Logistics
  • Supply chain management