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Revista de Marketing y Publicidad
ISSN: 2792 - 405X
Publisher: publisher
Revista de Marketing y Publicidad
Indexed in
Business and Management
ASI-FACTOR
1.3
Journal Basics Score: 3
Journal Transparency Score: 3
Journal Operation Score: 2
Journal Articles Score: 2
Journal Accessibility Score: 2
SUBMIT ARTICLE ASK QUESTION
International Category Code (ICC):
ICC-0502
Publisher: Centro De Estudios Financieros
Publication Center:
International Journal Address (IJA):
IJA.ZONE/279212536405X
eISSN
:
2792 - 405X
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Scope
The Marketing and Advertising Magazine, published twice a year by the Center for Financial Studies, aims to be a medium at the service of the academic and professional communities in the field of Marketing and Advertising. Through his research and opinion works, he wants to offer the reader contributions on current and interesting topics, he will need new knowledge for the advancement of science and the practice of these disciplines. The publication includes Research Studies, Projects and Academic Contributions, Bibliographic Reviews and news of interest in the New Trends section, related to marketing, advertising, strategy and commercialization, both in Spanish and English. It is aimed at managers and technicians of marketing departments, as well as professionals from advertising agencies, strategic consulting, brand consulting, communication and public relations professionals, university professors and, in general, anyone with an in...
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